Frames
Pulled from the film
Body Catalyst
A commercial campaign for Body Catalyst — raw, honest content with Rachael Finch that built trust, drove customer growth and reached millions of views.
Body Catalyst wanted the opposite of the airbrushed wellness ad. The brand celebrated imperfection — raw, unpolished moments turned into honest, relatable content that embraces individuality. The brief asked for a commercial campaign that could capture attention and build trust without sanding off the humanity that made the brand credible in the first place, and for the Meditation Chair spot specifically, authentic calming locations that reflect a meditator's real lifestyle.
We delivered a video solution built around that honesty — capturing raw, real moments and cutting them into relatable content that highlights individuality and authenticity, with the craft hidden underneath rather than paraded on top. For the Meditation Chair commercial, TV host and model Rachael Finch shared her own secret to calm, balance and focus through daily meditation; the shoot moved into natural landscapes to show the purpose-built chair in genuine use — comfort, support and mindfulness demonstrated, not claimed.
The campaign captured attention, built trust and drove customer growth for Body Catalyst — achieving millions of views across its TV and online placements, and boosting visibility and audience connection for the Meditation Chair. It's also why Body Catalyst became a recurring client: the batch model that made this campaign now runs as their ongoing content program.
Frames
The slate
Results and campaign metrics are confirmed with the client before publishing. No numbers invented here.