Red Bull · Next × Greenpeace · John Wren · Raise the Age
A brand story is the film that does the explaining for you. Not a product demo, not an ad — the piece that carries who you are, why the work matters, and what it feels like to deal with you, in two minutes or less. It is the film that sits at the top of the website, opens the pitch, and gets forwarded around a boardroom without anyone adding context.
It is the right format when a logo and a services list are not doing the persuading — a founder-led business putting a face to the name, a cause that needs conviction on screen, or a brand entering a market where nobody knows it yet. We have shot them for a global energy-drink brand, an environmental campaign and a Brisbane artist, and the job is the same each time: find the honest angle, then give it the craft it deserves. Shot in 6K, directed, edited and graded by the same crew end to end.
What the format covers
A 60–150 second hero piece built around a real narrative — interviews, observational footage and a grade that matches the brand, cut to hold attention without a voiceover doing the heavy lifting.
The people behind the business, on camera and at ease. We direct non-actors every week — the film feels like a conversation, not a hostage video.
For campaigns and causes, the story is the asset. Greenpeace and Raise the Age trusted the format because conviction reads on film in a way a media release never will.
The story re-cut to 30s and 15s, plus vertical versions, so the same narrative works in paid placements and the feed — all from the one shoot.
What it costs
Off our published rates. Pre-production and scripting quoted on top per brief; the exact fixed price is locked on a 20-minute call.
FAQ
Long enough to earn the ending — usually 60 to 150 seconds. If the honest version of your story runs shorter, we cut it shorter. Length is a decision made in the edit, not a package tier.
No. Most of the people in our brand films had never been filmed before. We direct the conversation rather than scripting lines, shoot more than we need, and cut around the nerves. The awkward first ten minutes never makes the film.
No — an ad asks for the sale, a brand story earns the trust that makes the sale easier. They work together: the story film carries the website and the pitch, the cutdowns feed the campaigns.
A conversation. We build the treatment from a brief call about what you do and why it matters — you don't need to arrive with a script, a shot list or a creative brief. That's our job.
Build an indicative range off our published rates in under a minute — no email gate, no from-$ tease.