Sony Music × Troy Cassar-Daley
Nothing sells like someone with no reason to lie. A customer explaining what changed for them, a founder answering the hard question straight, an artist talking about the work — testimonial and interview films convert because they are the one format where the audience's guard comes down. But only if the craft is invisible: bad light, boomy audio or a stilted delivery and the credibility that was the whole point evaporates.
Our benchmark for the format is the Sony Music × Troy Cassar-Daley piece — a sit-down that had to feel intimate and land broadcast-clean. The method is the same for a national artist or your best customer: light the room so it flatters without looking staged, mic properly, and direct with questions rather than scripts, so the answer arrives in the speaker's own words. Then the edit finds the forty seconds of gold in the forty-minute conversation — that part is ours, and it is where these films are actually made.
What the format covers
Your best clients on camera, directed to specifics — what was broken, what changed, what they'd tell someone deciding — cut into the proof pieces your pipeline is missing.
Authority on film: the interview that makes the person behind the business credible in ninety seconds, reusable across the site, the pitch and the feed.
The long-form conversation treated with documentary care — the Sony Music × Troy Cassar-Daley model — for when the person is the story.
Every interview is mined for vertical cuts — single-question clips, one-liners, hook moments — so one conversation feeds the feed for weeks.
What it costs
Off our published rates. Multiple interviewees batch efficiently into one day; the exact fixed price is locked on a 20-minute call.
FAQ
That's the job. We interview with conversation, not cue cards — real questions, relaxed pacing, and room to answer badly before answering well. The edit uses the good takes; nobody ever sees the rest.
Real answers, every time. A read testimonial is worse than none — audiences smell it instantly. We get authenticity by asking better questions, not by writing better lines.
Three to five comfortably in a standard day if the interviewees come to one location — shared lighting setup, staggered arrival times. It's by far the cheapest way to build a testimonial library.
We supply a standard on-camera release for every interviewee before we roll, and flag anything that needs extra care — minors, workplaces, sensitive topics — during planning. We hold a Working With Children Check and $20m public liability.
Build an indicative range off our published rates in under a minute — no email gate, no from-$ tease.